Buttled water Case Study Example | Topics and Well Written Essays - 500 words

Buttled water - Case Study Example The fact is that bottled water is operating in a very harmful market environment. This is especially true because the people who would be its primary consumers, such as health conscious people, also tend to be most acutely aware of the supposed problems of sustainability associated with bottled water. Many bottled water brands have good public images and popularity, but the fact remains that bottled water is an expensive commodity that people can easily get for free by buying home filtration units and a permanent bottle, such as aluminum ones that are becoming so popular. I would recommend that bottled water companies continue to support their primary product while simultaneously diversifying in order to be able to escape if the market continues to be more and more hostile to their product. Luckily, diversifying is somewhat easy. A bottled water company could make and market home filtration units with permanent bottles, building off of their brand popularity, and then marketing their traditional bottled water as an emergency or convenience item. They could also begin adding additives to their water, such as vitamins, minerals and nutrients, in order to make their product differentiated from what people could get at home. Bottled water, as an industry, may be on the decline, and i f that is the case companies need to prepare for the